In my internship, I played a huge role in the organization's Homeownership Program. In the first iteration of the program, the cohort was to complete a workbook about their finances, spending patterns, etc. It was my responsibility to take the given the content/information in the form of a Microsoft Word document and convert it into a cohesive workbook for the class. The book also comes handy with tips and tricks in the homebuying process, important contact information, and a glossary of terms. I also was responsible for creating engaging images per chapter and wherever else I thought was necessary.
After the workbook came the housing survey. Once again, I was provided the questions and answer choices, but it was my job to arrange everything into a cohesive layout. My team also wanted the survey to be visually engaging as the entire questionnaire is very long. I took on the task of turning the questions into illustrations to help visually guide our cohort through the survey. The organization has very strong beliefs in the importance of community, so in all of my illustrations I depicted a happy, tight-knit community to excite and engage our families. I carried that concept over into the marketing graphics for the program as well.
My idea to include the friendly illustrations and bright colors derived from the fact that the homebuying process can be intimidating and overwhelming to many people. I hoped by including these specific elements within the workbook, it would ease the tension that inevitably comes with trying to make that major purchase.
Since the completion of the first cohort in 2021, The REACH Project was able to successfully create five homeowners and have five more on their way to purchasing their first house! The organization is about to begin their third iteration of the program in the Fall of 2022 and is hopeful of creating even more homeowners in the coming months.
WIREFRAMING FOR HOUSING SURVEY
MARKETING GRAPHICS FOR COURSE
