This was my first branding project for my Graphic Design I class. I was tasked with developing my own food or drink company and because I like tea so much, I decided to create my own iced tea company. The main theme for my company is having fun in the summertime, hence the different sunglasses logo and bright, vibrant colors. I wanted my packaging to be loud so that it would capture the attention of everyone.
PRELIMINARY SKETCHES + MOODBOARDS
Moodboard for overall personality of the product
Moodboard for design of packaging
Logo ideas
Logo ideas
Potential illustrations for packaging
Potential illustrations for packaging
FINAL DELIVERABLE: PACKAGING
FINAL DELIVERABLE: STYLE GUIDE
